Browsing by Subject "Major marketing"
Now showing items 1-16 of 16
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(Texas A&M University. Libraries, 1995)Issues related to justice and exchange equity have been
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(Texas A&M University. Libraries, 1986)This study examined the process of organizational commitment by developing and testing a comprehensive model of organizational commitment. The model was based on a review of the literature and hypothesized that organizational ...
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(Texas A&M University. Libraries, 1986)A theme emerging in the services marketing literature indicates that services marketers should look beyond industry boundaries to gain marketing insight. A number of conceptual typologies for grouping services have been ...
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(Texas A&M University. Libraries, 1993)Building on research from the marketing, management and finance disciplines, the proposed research considers the effect of acquisition and divestiture decisions on the market value of firms. Specifically, the primary ...
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The effect of the pace of presentation on the learning of marketing information by elderly consumers (Texas A&M University. Libraries, 1986)As the number of people in the United States over 65 years of age increases, the unique aspects of this segment become more important for marketers to understand. This study investigated how the pace at which information ...
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(Texas A&M University. Libraries, 1993)Knowledge utilization represents a relatively new area of study in the marketing discipline. This dissertation focuses on expanding this area of study by examining the knowledge utilization process. This dissertation ...
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(Texas A&M University. Libraries, 1992)This research combined two areas of marketing--sales and channels of distribution--to benefit both. The channels area can now be better understood by applying some of the sales literature in a channels context. Likewise, ...
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(Texas A&M University. Libraries, 1985)The research investigated vendor selection criteria. Specifically, the importance of various criteria was examined in light of the multi-phasic nature of the vendor selection process as presented in the Vyas and Woodside ...
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(Texas A&M University. Libraries, 1993)The study examined the product evaluation policies used by product managers when making product continuance/discontinuance decisions. Product elimination propensity (PEP) was the primary dependent variable of interest. ...
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(Texas A&M University. Libraries, 1985)The study had four goals. First, to understand the nature of the process; second, the organization; and third, the structure of new service development. Finally, the research sought to uncover potential influences on new ...
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(Texas A&M University. Libraries, 1994)Determinants of business performance have been a major focus of research in the disciplines of marketing, strategic management and industrial organization economics during the last two decades. An examination of prior ...
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(Texas A&M University. Libraries, 1986)A conceptualization of consumer commitment and enduring involvement life cycles is presented and preliminary steps toward operationalization are taken to explore this phenomenon of consumer evolution. Learning/socialization, ...
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(Texas A&M University. Libraries, 1981)The purpose of this study was to discover whether the sex and the attractiveness level of a model used in a direct mail advertisement and the sex of the recipient of that advertisement would influence the subsequent ...
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(Texas A&M University. Libraries, 1995)This study represents an attempt to bring insight into two
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(Texas A&M University. Libraries, 1986)The study proposes and tests an integrated model of salesperson turnover. The model is developed by combining aspects of five existing models of employee turnover: the Price (1977) model; the commitment model of Porter et ...
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(Texas A&M University. Libraries, 1992)This research synthesized the work done to date on models of ethical decision-making behavior. It empirically examined the relative importance of many of the previously untested factors in these earlier models. It also ...